Google backs down, keeping cheaper way to date online intact

Match Group, the maker of popular dating apps such as Tinder and Hinge, scored a victory in its tussle against Google over the Play Store’s taxation policy. The immediate impact for users is that they will continue to have the option of making in-app purchases from an external source and won’t be limited to the Play Store’s own billing system.

Google recently issued a directive that apps listed on its application repository will have to embrace the Play Store billing system. The aforementioned policy ensures that Google gets a 30% cut of all in-app purchases, which include subscriptions to the premium tiers of Match Group’s dating apps. Google had warned that apps that don’t agree to the policy by June won’t be able to push updates and risk being removed from the Play Store.

Match Group, for its own part, datingranking.net/ethiopianpersonals-review/ has been offering users two methods to pay the subscription fee in its dating apps. Interestingly, the payment option that routed away from the Play Store costs less, while opting for the Play Store’s in-house billing system results in a higher charge for the same subscription tier. The disparity in price was because Match Group used the extra charge to offset the 30% “tax” levied by Google.

In response to Google’s deadline, Match Group filed a lawsuit against Google, accusing the company of anticompetitive conduct that allowed Google to maintain its monopoly on app payments in the Android ecosystem.

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