The consequence of the newest examined hypothesized matchmaking means that photos has actually difference for the individual engagement and additional helps in creating consumer-brand relationship. The brand new respondents showed that artwork blogs designs play a major role inside their productive wedding for the business SNS pages during the Indian context. More over, the individuals users just who participate on their own more inside watching images and you may enjoying films to the business SNS pages usually create believe for the the firm/brand and feel an advanced off pleasure and develop a great sense of union towards the firm/brand name.

Even earlier education instance Chua and Banerjee keeps said bonus since insignificant relationship with the company post dominance that has likes, shares and you may statements

About investigation, funny stuff is actually discovered to be the quintessential influential towards the individual involvement since it is identified as enjoyable, pleasing, chill, and you can showy. Information which includes creative arts mark instantaneous attention you to definitely has an effect on new users to access brand new material and you will share it. Entertaining content with small-talk as well as creates an attempt to obtain trust and you can appeals to a person’s emotions. Just like the amusing content exerts mental interest the brand new people watching brand-related stuff, it will hit its subconscious responses and this supersede the analytical and you may practical responses to manufacture the unbreakable bond with a brand. This course of action subsequent results in entertaining the audience for the an individual height and assists within the gaining a great deal more audience storage as compared to educational appeals. The research off Sheth and you may Kim ; Ashley and Tuten and Luo have discovered funny blogs as very important with respect to engaging customers.